Instagram Ads are a way for brands to advertise online and show off their creative side with images, videos, and other visual content. There are many different ways to create these campaigns, something which we will discuss more in depth in the coming paragraphs.
Launching an Instagram ad campaign requires you to have a Facebook advertising account (if you already use Facebook for promotional purposes, you can use the same login), or you can open Instagram business account. Instagram ads are managed via Instagram ads Manager or Facebook Power Editor.
The five key benefits of Instagram advertising that make it a lucrative channel for many businesses are as follows:
Ever-increasing opportunities.
OBuild a following for your brand.
Easily create ads.
Showcase your brand through Stories.
Leverage higher engagement rates.
What are the Different Types of Instagram Ads?
1. Format-based Instagram Ads
Instagram Photo/Image Ads
Instagram Carousel Ads
Instagram Collection Ads
Instagram Video Ads
Instagram Shopping Ads
2. Section-based Instagram Ads
Instagram Stories Ads
Instagram Explore Ads
Instagram Feed Ads
Instagram Reels Ads
How Do You Choose Right the Instagram Ad Format to Use?
Run Ads on Multiple Ad Formats
Run Ad Formats Based on Organic Data
Check Competitor's Ads