What is content marketing ?
Content marketing is the strategic publication and distribution of content across platforms and channels to deliver value to your audience.
Content marketing lets you connect with your audience instead of simply promoting your products and services. In other words, content marketers don’t ask themselves, “How can we sell more stuff?” Instead, they wonder, “How can we create memorable experiences that solve problems, increase brand awareness, galvanize trust, and amplify brand love?”
This audience-first approach is just one of the many reasons content marketing is so impactful.
Key Points:
Content marketing is the strategic publication and distribution of content across platforms to deliver value to your audience.
The best content is all about your audience and delivers real value to them.
Great content marketing increases brand awareness, organic traffic, social media shares, engagement, authority, conversions, brand loyalty, and online market share.