What Is Digital Advertising?
Digital advertising is the practice of delivering promotional content to users through various online and digital channels. It leverages mediums such as social media, email, search engines, mobile apps, affiliate programs and websites to show advertisements and messages to audiences.
Types Of Digital Advertising
Search Ads
Display Ads
Native Ads
Video Ads
Audio Ads
Mobile Ads
Remarketing Ads
Social Media Ads
Influencer And Curator Ads
How Does Digital Advertising Work?
Even though digital advertising is different from traditional advertising, it works in a way similar to the latter. There are parties involved, a contract backs the transaction, and the creative and the ad copy is developed to meet the advertising goals.
A typical digital advertisement involves three different parties:
Advertiser: It’s the brand that creates and funds the advertisement. For example, Nike with its campaign ‘Just Do It’.
Advertising Network: It’s the middleman that connects the advertiser with the publishers and the advertisement space providers. For example, Google runs AdWords for advertisers and AdSense for publishers.
Publisher: A publisher is anyone who owns a digital property and is willing to monetise that property by selling ad spaces.
Generally, an advertising network acts as a mediator that connects an advertiser with numerous publishers or digital property owners.