Digital Advertising

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What Is Digital Advertising?

Digital advertising is the practice of delivering promotional content to users through various online and digital channels. It leverages mediums such as social media, email, search engines, mobile apps, affiliate programs and websites to show advertisements and messages to audiences.

Types Of Digital Advertising


   Search Ads


   Display Ads

   Native Ads

   Video Ads

   Audio Ads

   Mobile Ads

   Remarketing Ads

   Social Media Ads

   Influencer And Curator Ads

How Does Digital Advertising Work?

Even though digital advertising is different from traditional advertising, it works in a way similar to the latter. There are parties involved, a contract backs the transaction, and the creative and the ad copy is developed to meet the advertising goals.

A typical digital advertisement involves three different parties:


   Advertiser: It’s the brand that creates and funds the advertisement. For example, Nike with its campaign ‘Just Do It’.


   Advertising Network: It’s the middleman that connects the advertiser with the publishers and the advertisement space providers. For example, Google runs AdWords for advertisers and AdSense for publishers.

   Publisher: A publisher is anyone who owns a digital property and is willing to monetise that property by selling ad spaces.

Generally, an advertising network acts as a mediator that connects an advertiser with numerous publishers or digital property owners.

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