What is facebook advertising?
Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience. Over the last decade, Facebook has shifted from the most prominent social medium on the internet into one of the biggest marketplaces.
Why is Facebook good for marketing?
Has global coverage
Offers highly targeted paid ads
Makes organic reach possible
Allows integrations with other marketing channels
Benefits of Facebook Marketing
Precise targeting
Increased website traffic
Variety of ad formats
Customer support
Positive impact on SEO
Formats of Facebook Marketing
Video Ads
Image Ads
Carousel ads
Collection ad
Slideshow ads
Lead generation ads